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Forestry Practices Hike Returns to THP in Headwaters

By Marisa Formosa For the Redwood Times Posted:   07/25/2014 03:42:42 PM PDT EUREKA >> Join Sanctuary Forest on Saturday, August 2nd for the Forestry Practices hike! Mike Jani of Humboldt Redwood Company (HRC) and Tim Metz of Restoration Forestry will co-lead this educational hike, which will be held in the Hole in the Headwaters

Headwaters Awards $750,000 for Lumber Marketing Project

Jessica Cejnar/The Times-Standard/times-standard.com/ Posted: 03/28/2012 02:08:41 AM PDT The Headwaters Fund board approved a grant for a project aimed at convincing California residents to choose redwood over wood-plastic composite lumber when building decks. Six members of the fund board awarded a three-year $750,000 grant — $250,000 a year — to the Humboldt Economic Development Division,

New Real.Strong.Redwood TV Spots Go Live!

New Real.Strong.Redwood TV spots, Dioxide and Plants, build on messaging established in 2013 to inform homeowners, contractors, and other building professionals of the striking differences between real Redwood and manufactured plastic composite decking products. Produced by San Francisco-based advertising agency barrettSF, these TV spots join Structure and Colors in a four TV spot campaign that

Real. Strong. Redwood.

The California Redwood Association (CRA) has long been the trusted voice of the redwood lumber industry. The association and its related entity, the Redwood Inspection Service (RIS), are non-profit organizations tasked with providing education and resources around redwood lumber. In addition, the RIS is the exclusive, rules-writing agency for redwood lumber and sets important grading

Time to change the story we’re telling about Humboldt County’s future

Eureka Times-Standard Jacqueline Debets/Business Sense Posted:   07/28/2013 02:37:37 AM PDT Time to change the story we’re telling about Humboldt County’s future Some people have asked me “Is this redwood marketing campaign just a last-ditch effort to save the timber industry?” Absolutely not “last ditch.” Definitely an effort that will sustain and grow the forest

“Structure” Redwood TV Spot Goes Live!

Airing alongside the recently released “Colors” TV spot, “Structure” builds on messaging designed to showcase the striking differences between real Redwood and manufactured plastic composite decking products. Produced by up-and-coming San Francisco-based advertising agency barrettSF, these TV spots are part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County

“Colors” Redwood TV Spot Goes Live!

Humboldt Redwood is excited to announce a brand new Redwood industry TV spot called “Colors”. Produced by up-and-coming San Francisco-based advertising agency barrettSF, the ad is part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County Economic Development Division. To learn more about this exciting marketing program, please read

Marketing campaign promotes redwood decking

Humboldt Beacon Posted: 03/28/2013 10:35:33 AM PDT Mary Bullwinkel Beacon Correspondent Retaining and creating new jobs in the Humboldt County forest products industry is the overall goal of a marketing strategy that will include television advertising slated to begin next week. The Forest Products Initiative is a three-year collaboration among Humboldt Redwood Company, California Redwood

News

“Trouble at Mendocino Redwood Company” by Will Parrish, Anderson Valley Advertiser, July 1, 2015 “Mendocino Redwood Company: The First 100,000 Acres” by Will Parrish, Anderson Valley Advertiser, June 17, 2015 Yale School of Forests Letter, June 17, 2015 Seeing the Forest for the Trees by Jaimal Yogis, San Francisco magazine Headwaters Awards $750,000 for Lumber