On Deck with the Oakland A’s Sweepstakes!

Posted on May 10, 2013, under Humboldt Redwood Retail Partners.

Humboldt Redwood and Ashby Lumber are proud to announce their latest collaboration, the “On Deck with the Oakland A’s Sweepstakes”! During select Oakland A’s home games throughout May, June, and early July, Humboldt Redwood and Ashby Lumber will be giving away beautiful Humboldt Redwood Picnic Table Kits along with exciting, 24″ diameter Oakland A’s vinyl decals and $100 Ashby Lumber gift cards.

In addition, a Grand Prize winner selected during the July 3rd fireworks game vs. the Chicago Cubs will receive a Humboldt Redwood Picnic Table affixed with the Oakland A’s decal, which has been signed by several A’s players! That lucky grand prize winner will also receive a $1,000 Ashby Lumber gift card!

Attend these eligible Oakland A’s home games and enter to win by visiting the Humboldt Redwood/Ashby Lumber display at Gate D, behind section 125, before the end of the third inning. You may also mail in an entry. Please read the On Deck with the Oakland A’s Official Rules for additional details.

Game Date	Game Time	Opponent	Eligible Prizes
Saturday, May 18	6:05 p.m.	Kansas City Royals	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Monday, May 27	1:05 p.m.	San Francisco Giants	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Tuesday, May 28	7:05 p.m.	San Francisco Giants	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Sunday, June 2	1:05 p.m.	Chicago White Sox	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Tuesday, June 11	7:05 p.m.	New York Yankees	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Wednesday, June 12	7:05 p.m.	New York Yankees	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Friday, June 14	7:05 p.m.	Seattle Mariners	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Saturday, June 29	1:05 p.m.	St. Louis Cardinals	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Tuesday, July 2	7:05 p.m.	Chicago Cubs	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal (1) $100 Ashby Lumber gift certificate
Wednesday, July 3	7:05 p.m.	Chicago Cubs	(1) Humboldt Redwood picnic table (1) 24”diameter Oakland A’s logo vinyl decal signed by several Oakland A’s baseball players (1) $1,000 Ashby Lumber gift certificate

Californians lead the trend toward ‘greener’ backyards

Posted on April 8, 2013, under California Redwood Lumber.

A recent online article for the Tri-County Times Newspaper serving Fenton, Linden, and Holly, Michigan points to how Californians are leading the trend toward “greener” backyards. The article points out that California homeowners are turning to eco-friendly materials, building practices, and landscaping to create “greener” outdoor living spaces.

One of the important features of these “greener” outdoor living spaces is Redwood. Not only is redwood locally grown and manufactured in California, it is also natural, organic, and sustainable. Redwood trees remove carbon from the atmosphere and redwood lumber is recyclable at the end of its useful life, whereas materials such as man-made plastic composites are not.

Besides using Redwood to create beautiful, “green” backyards, homeowners are encouraged to landscape with an eye towards sustainability. Drought-resistant, local flora are best to use when water resources are at a premium. In addition, homeowners re-seeding their lawn this year should be sure to choose grass seed specifically bred to thrive in local conditions.

You may read the original article here: Californians lead the way again – in trend toward ‘greener’ backyards.

“Structure” Redwood TV Spot Goes Live!

Posted on April 5, 2013, under Headwaters Fund Grant.

Airing alongside the recently released “Colors” TV spot, “Structure” builds on messaging designed to showcase the striking differences between real Redwood and manufactured plastic composite decking products. Produced by up-and-coming San Francisco-based advertising agency barrettSF, these TV spots are part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County Economic Development Division.

To learn more about this exciting marketing program, please read our previous blog posts:

“Colors” Redwood TV Spot Goes Live!

Marketing campaign promotes redwood decking

Redwood lumber marketing project launching soon; supervisors approve using Headwaters Fund grant

Headwaters Awards $750,000 for Lumber Marketing Project

“Colors” Redwood TV Spot Goes Live!

Posted on April 5, 2013, under Headwaters Fund Grant.

Humboldt Redwood is excited to announce a brand new Redwood industry TV spot called “Colors”. Produced by up-and-coming San Francisco-based advertising agency barrettSF, the ad is part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County Economic Development Division.

To learn more about this exciting marketing program, please read our previous blog posts:

Marketing campaign promotes redwood decking

Redwood lumber marketing project launching soon; supervisors approve using Headwaters Fund grant

Headwaters Awards $750,000 for Lumber Marketing Project

Marketing campaign promotes redwood decking

Posted on March 29, 2013, under Headwaters Fund Grant.

Humboldt Beacon

Posted: 03/28/2013 10:35:33 AM PDT

Mary Bullwinkel

Beacon Correspondent

Retaining and creating new jobs in the Humboldt County forest products industry is the overall goal of a marketing strategy that will include television advertising slated to begin next week.

The Forest Products Initiative is a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County Economic Development Division. Key to the campaign is a $750,000 grant from the Headwaters Fund.

Both HRC and CRC will match the $750,000 Headwaters Fund grant amount over the same three-year period.

”The television advertisements are an attempt to paint a comparison between strong, natural redwood and artificial plastic composite (materials),” said Carter Welch, vice president of marketing for HRC and Mendocino Redwood Company. The ads will not only point out the differences between the two materials, but will promote the positive aspects of using redwood for decking purposes.

Welch said he really appreciates the commitment of the Headwaters Fund grant for this campaign. “It brought together two companies to collaborate and do what is right for the entire industry. It has definitely fostered a spirit of collaboration,” he said.

Humboldt County Economic Development Coordinator Jacqueline Debets agreed. “Redwood is a niche, high value product for Humboldt County,” she said. “We lead the forest products industry in the state. This campaign will present redwood to the California consumer, as the premier decking material that it is, and that will sustain jobs in Humboldt County.”

Increased demand generated by the campaign in the decking category is expected to have a “halo effect” on other redwood categories such as fencing and garden accessories.

The commercials will be aired during March Madness, the Masters, and major league baseball games. Humboldt County television viewers will probably not see the commercials until the beginning of May, and then can look for the ads in televised San Francisco Giants and Oakland Athletics baseball games.

Welch said the comparison ads will be running statewide from April through August of this year. The marketing strategy also envisions online advertising “mostly in the Bay Area and southern California,” Welch said. That piece of the campaign is still being organized.

The ads were created by the San Francisco-based advertising agency of barrettSF. “We are really appreciative to have a creative team of this caliber,” Welch said.

Redwood is also part of the Humboldt Made brand and will be included in plans to highlight many local products at Sunset Magazine’s 16th Annual Celebration Weekend on June 1 and June 2 in Menlo Park. Last year, more than 23,000 people attended the event.

The Forest Product Initiative will partner with Humboldt County at the show and take advantage of the opportunity to showcase many Humboldt County products. “It’s a natural fit,” Welch said. “The Humboldt County lifestyle is strong and natural, consistent with the qualities of redwood.”

Photo caption: Redwood logs ready for milling at Humboldt Redwood Company’s Scotia sawmill.

Photo by Mary Bullwinkel/Beacon

You may also read the original story in The Humboldt Beacon.

Contractor Spotlight: Clough Construction

Posted on January 8, 2013, under Humboldt Redwood Contractor Partners.

Scott and Deanne Clough, owners of Clough Construction in San Rafael, California, are committed to top quality, sustainable building practices. Established in 1987, they have earned the respect of over 2000 satisfied customers as well as professionals in their field. In 2011 and 2012, they were named the “Best Deck and Fence Contractor” by the Pacific Sun. They are members of the Marin Builder’s Association’s Green Committee and work with local builders to promote green building. In 2011, they received Green Business Certification and in February of 2012 were given the Sustainable North Bay Award for excellence in green building practices.

As part of this commitment, they choose building materials that are FSC® certified whenever possible, such as Humboldt Redwood. According to Clough Construction’s website, “redwood is a perfect complement to homes in scenic Mill Valley, Tiburon, Belvedere and Sausalito, where wood shingled homes with hillside decks are very popular. Beautiful vistas with extreme views are perfect living environments for redwood decks”. They note that, not only is redwood exceptionally beautiful, it is also a very durable choice for building, since it is rot and insect resistant. The photo featured here is of a deck Clough Construction built in Sausalito, CA.

The Cloughs choose Humboldt Redwood because they know the brand company behind it share their dedication to environmental stewardship. Humboldt Redwood is sourced from sustainably managed forestlands, according to the strict guidelines of the Forest Stewardship Council™ (FSC). Humboldt Redwood is a building material that Scott and Deanne Clough feel good about using and promoting as part of their total commitment to green building.

To learn more about the importance of sustainable forestry, FSC certification and environmental stewardship, go to our Eco Friendly page and read on!

The Forest Stewardship Council: “The gold standard of forest management”

Posted on January 2, 2013, under Sustainable Redwood Forestry.

It’s a fact that Humboldt Redwood comes from forests that have been certified as well-managed by the Forest Stewardship Council™ (FSC®). But what exactly is behind this environmentally significant qualification?

During the past 20 years, the Forest Stewardship Council has established itself as the most rigorous and well respected standard for forest management in the world. Governments and consumers alike are increasingly requesting FSC certified building materials for projects large and small, as adherence to green building standards becomes the rule rather than the exception. In fact, the U.S Green Building Council’s LEED® (Leadership in Energy and Environmental Design) program provides incentives for using FSC certified materials.

The reason is clear: FSC certification is accepted as “the gold standard of forest management”. The stated mission of the FSC is “to promote environmentally sound, socially beneficial and economically prosperous management of the world’s forests”, and it has done so by developing strict principles and guidelines for certification. By adhering to 10 basic principles and 57 criteria, FSC certification policies accomplish the following:

Protect water quality
Protect forest ecology
Protect rare old growth trees
Prevent loss of natural forest cover
Protect customary rights of indigenous people and local communities
Ensure that their own governance is done in a democratic, transparent way

It’s clear that protecting the environment, preserving the world’s forests, and protecting communities worldwide is the focus of the FSC’s mission and vision. When you choose FSC certified Humboldt Redwood for your exterior and interior home improvement projects, you are upholding this vision while being rewarded with a naturally beautiful, naturally strong and easy to maintain product that your family will love!

For more information on choosing Humboldt Redwood for your next project, go to our Why Redwood page. And to learn more about the mission and vision of the Forest Stewardship Council, please visit their website: www.fscus.org.

Humboldt County’s Legendary Redwood Homes

Posted on December 21, 2012, under Redwood.

At the turn of the 19^th century, early settlers to the Humboldt county region saw a wealth of redwood timber in the native forests. They found that redwood was unique not only because it was beautiful, but because it was much less susceptible to rot, insects, and fire than other woods. Before long, a thriving lumber trade developed.

Humboldt County became home to many beautiful, elaborate Victorian mansions built with redwood lumber. They are still standing strong today as a testament to the durability of redwood. These mansions continue to draw many tourists to the picturesque Humboldt county region.

One of the most famous of these is the Carson Mansion in Eureka, California. This elaborate, Queen Anne Victorian mansion was built by lumber baron William Carson in 1886. The Carson Mansion has been described by a well-known architectural historian as “a baronial castle in redwood”. Because this property has been meticulously maintained by the Carson family, it stands today in essentially the same condition in which it was built: strong, grand and beautiful.

Today, old growth redwood trees are protected by law, and Humboldt Redwood lumber is grown and harvested entirely from sustainable forests, according to the strict standards of the Forest Stewardship Council.

What was discovered in the 19^th century remains so to this day: redwood truly is a superior building material, meant to stand the test of time.

Read about the many advantages of using Humboldt Redwood for all your building needs at our Why Redwood page.

Contractor Spotlight: Deome Builders

Posted on December 19, 2012, under Redwood Contractors.

Brothers Fred and Harley Deome have a well-earned reputation for innovative deck layouts, creative custom features, quality construction, and customer satisfaction. You can see it in their online gallery and you can read it in the testimonials they have gathered over the years.

“We highly recommend Deome2 Builders for any of your decking needs. The end result is a quality product, professionally installed, and aesthetically pleasing.”
Best regards, Jane & Phil H.

“We sincerely appreciate all of the creativity and effort you put into finding solutions to the setback and permit restrictions we faced. The outcome is perfect. You and your crew are a pleasure to work with. We will highly recommend you to everyone we know!”
Sincerely, Keith & Lynn H.

When the project calls for redwood, Deome Builders counts on Golden State Lumber and the Humboldt Redwood Scotia Series Deck Heart and Deck Common as their source for consistent, high-quality redwood. For a free estimate, go to the Deome Builders. For Golden State Lumber locations, visit Golden State Lumber. And for more information on the Humboldt Redwood Scotia Series visit our Redwood Grades page.

Contractor Spotlight: Christopher Stewart

Posted on December 11, 2012, under Humboldt Redwood Contractor Partners.

For the past 25 years, Christopher Stewart has been designing and building award-winning decks, arbors, and gazebos. Winner of seven prestigious Sundance and Jacuzzi awards, one click through his gallery at www.awardwinningdecks.com will tell you all you need to know about his eye for creative design and his meticulous attention to detail.

This multi-level deck in Martinez, California is a perfect example. For long spans, he joined the boards at 45-degrees and used hidden fasteners to give the deck surface a beautiful “hardwood floor” appearance with no visible screws or nails. This expansive outdoor living space blends into the environment and makes optimal use of the hillside location.

Christopher is an outspoken fan of Humboldt Redwood because of its beauty, consistency, and workability.