Airing alongside the recently released “Colors” TV spot, “Structure” builds on messaging designed to showcase the striking differences between real Redwood and manufactured plastic composite decking products. Produced by up-and-coming San Francisco-based advertising agency barrettSF, these TV spots are part…
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“Colors” Redwood TV Spot Goes Live!
Humboldt Redwood is excited to announce a brand new Redwood industry TV spot called “Colors”. Produced by up-and-coming San Francisco-based advertising agency barrettSF, the ad is part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the…
Redwood lumber marketing project launching soon; supervisors approve using Headwaters Fund grant
Megan Hansen/The Times-Standard
Posted: 04/25/2012 02:18:06 AM PDT
Humboldt County residents can expect to start seeing advertisements promoting the use of redwood over other building materials thanks to a marketing program that will utilize a Headwaters Fund grant.
The Humboldt County Board…
Headwaters Awards $750,000 for Lumber Marketing Project
Jessica Cejnar/The Times-Standard/times-standard.com/
Posted: 03/28/2012 02:08:41 AM PDT
The Headwaters Fund board approved a grant for a project aimed at convincing California residents to choose redwood over wood-plastic composite lumber when building decks.
Six members of the fund board awarded a three-year $750,000…
