Archive for the ‘Headwaters Fund Grant’ Category

New Real.Strong.Redwood TV Spots Go Live!

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Jessica Hewitt

New Real.Strong.Redwood TV spots, Dioxide and Plants, build on messaging established in 2013 to inform homeowners, contractors, and other building professionals of the striking differences between real Redwood and manufactured plastic composite decking products. Produced by San Francisco-based advertising agency barrettSF, these TV spots join Structure and Colors in a four TV spot campaign that

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Time to change the story we’re telling about Humboldt County’s future

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Eureka Times-Standard Jacqueline Debets/Business Sense Posted:   07/28/2013 02:37:37 AM PDT Time to change the story we’re telling about Humboldt County’s future Some people have asked me “Is this redwood marketing campaign just a last-ditch effort to save the timber industry?” Absolutely not “last ditch.” Definitely an effort that will sustain and grow the forest

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Sunset Celebration Weekend is a Smashing Success!

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The 2013 Sunset Celebration Weekend is in the books and was a smashing success for the California Redwood Association (CRA) and member redwood mills Humboldt Redwood and California Redwood Company. In a unique partnership with Humboldt Made, the large CRA booth space featured food and beverage samples from local, artisanal producers from Humboldt County, California

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“Structure” Redwood TV Spot Goes Live!

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Airing alongside the recently released “Colors” TV spot, “Structure” builds on messaging designed to showcase the striking differences between real Redwood and manufactured plastic composite decking products. Produced by up-and-coming San Francisco-based advertising agency barrettSF, these TV spots are part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County

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“Colors” Redwood TV Spot Goes Live!

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Humboldt Redwood is excited to announce a brand new Redwood industry TV spot called “Colors”. Produced by up-and-coming San Francisco-based advertising agency barrettSF, the ad is part of a three-year collaboration among Humboldt Redwood Company, California Redwood Company and the Humboldt County Economic Development Division. To learn more about this exciting marketing program, please read

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Marketing campaign promotes redwood decking

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Humboldt Beacon Posted: 03/28/2013 10:35:33 AM PDT Mary Bullwinkel Beacon Correspondent Retaining and creating new jobs in the Humboldt County forest products industry is the overall goal of a marketing strategy that will include television advertising slated to begin next week. The Forest Products Initiative is a three-year collaboration among Humboldt Redwood Company, California Redwood

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Redwood lumber marketing project launching soon; supervisors approve using Headwaters Fund grant

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Megan Hansen/The Times-Standard Posted:   04/25/2012 02:18:06 AM PDT Humboldt County residents can expect to start seeing advertisements promoting the use of redwood over other building materials thanks to a marketing program that will utilize a Headwaters Fund grant. The Humboldt County Board of Supervisors voted Tuesday to approve spending $750,000 in Headwaters Fund money

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Headwaters Awards $750,000 for Lumber Marketing Project

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Jessica Cejnar/The Times-Standard/times-standard.com/ Posted: 03/28/2012 02:08:41 AM PDT The Headwaters Fund board approved a grant for a project aimed at convincing California residents to choose redwood over wood-plastic composite lumber when building decks. Six members of the fund board awarded a three-year $750,000 grant — $250,000 a year — to the Humboldt Economic Development Division,

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